Art of Oakley
Agency: The Program
Art Director: Stephanie Mitchell
Strategists: Sarah Scott, Libby Minniti
Brand Launch Strategy, World Building
Led the full 360 launch strategy for the Spring 2026 Art of Oakley T-Shirt Collection, including in-store activations, gift-with-purchase programming, influencer strategy, social strategy, CRM strategy and forward-looking recommendations to inform future product launches.
