Nike EMEA Lifecycle Marketing Strategy
Agency: The Program
Role: Design Strategist
Ask me about my time working on creating comms and strategy approaches for commercial triggers, onboarding, abandonment triggers, post purchase, and seasonal campaigns for Nike EMEA.
Impact
Reached 350M+ Members globally through lifecycle programs.
Delivered 200+ net-new comms.
Drove +117% engagement in Browse Abandon (app).
Achieved +133% engagement in Cart Abandon (email).
Generated $66M in demand from a single churn test.
Built scalable, modular frameworks across journeys and comms programs.
Introduced seasonal and editorial strategies to reduce promotion reliance.
Equipped Nike with a strategic playbook of competitor lifecycle practices.
Strengthened Member connection across email, app, SMS, and loyalty.
