Research + Strategy

Agency: Evolve Collaborative

Video: Evolve Collaborative Team

As a seasoned strategist, I specialize in creating discussion guides and tools to gathering both qualitative and quantitative data to inform decision-making. My experience spans extensive travel for in-depth research, allowing me to present findings to global teams with clarity and impact. I excel in helping large organizations navigate internal strategy and restructuring through dynamic workshops, complemented by the creation of visual aids, tools, and comprehensive decks and websites. My goal is to empower teams with the insights they need to drive innovation and achieve strategic objectives.

The nature of this work is confidential. Let’s set up a call to talk more about my experience in research and strategy.

TL;DR:

  • Lead over 50 workshops and co-design sessions with SMES and Stakeholders for clients.

  • Conducted over 200+ Global Interviews both in person and online with consumers in 5 Countries.

Nike Internal System Re-Organization

1.5-year project to communicate and implement a new approach to restructuring internal systems used by Nike employees.

  • SME Interviews

    Conducted SME interviews and collaborative work sessions to inform strategy and design.

  • Co-Design

    Facilitated co-design sessions with cross-functional teams, including key FoP affinity teams

  • Tool Kits

    Delivered final outputs comprising a informational guidebook, tools, resources, libraries, and newly developed web databases to streamline workflows and enhance efficiency.

Retail and Consumer Research

5 different projects that focus on research for retail and consumer needs in the APLA Global Market

  • Quantitative Research

    Designed and executed screeners and surveys for global research initiatives.

  • Over 200+ Interviews

    Created discussion guides and interview tools to aid interviews

    Assisted in 200+ interviews across four countries, including onsite interviews in CDMX

  • Synthesis + Recs

    Created compelling recommendation decks to inform strategy and decision-making.

    Presented key findings to global stakeholders in meetings with over 50 participants, driving alignment and innovation.

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