Directed content strategy and email development for Vans marketing campaigns, leading cross-functional reviews and defining strategic direction across seasonal storytelling, promotions, and audience segmentation. Analyzed performance data monthly to refine send strategy and optimize engagement, while leading the team in content creation, editorial planning, and calendar execution focused on priority product moments.

January Emails drove $202k in revenue across 18 emails Excluding promotions our contribution represented 54% of total Revenue.
Valentine’s Day Sends drove a 17%+ increase in CTR Engagement