Vans Email Strategy
Agency: The Program
Role: Design Strategist
Lifecycle Strategy
Lead content strategy and email development for Vans email marketing. Work with team to create strategy for campaigns, seasons, and promotions for the Van’s segments.
January Emails drove $202k in revenue across 18 emails Excluding promotions our contribution represented 54% of total Revenue.
Valentine’s Day Sends drove a 17%+ increase in CTR Engagement